There has been much talk recently about the life-span of car manufacturers in Formula 1. If you look back a couple of years, you will remember Jaguar falling out. Honda followed at the end of last year and BMW have been hesitant, jumping back and forth as they ponder the pros and cons of managing an F1 team. Toyota and Renault are also rumored to be rethinking their F1 participation. It all comes down to money. Owning an F1 team and competing to be the top car manufacturer can sometimes be too much for a company – too much to focus on, too much to be able to succeed in both.
I can’t remember the last time a car manufacturer had actually showed interest in the joining Formula 1.
Please join me in applauding Volkswagen: the heart behind Audi, Porsche, Lamborghini, Bentley, Bugatti, Skoda and Seat. The Volkswagen Golf is the third best selling car in the world (after the Toyota Corolla and Ford F Series).
With a statistic like that, Formula 1 is a no-brainer. Volkswagen stated that F1 is an option only if costs continue to decrease.
If they manage to build a team it will be branded either Porsche or Audi or even Volkswagen. That would make our lives a lot more adventurous while we drive our Audi’s and Volkswagen’s. Porsche already has enough bling to impress socialists. Now, at least, I can go around telling people, “I own a Volkswagen, you know…THE Volkswagen that has an F1 team?” That is by far, the coolest thing I would ever be able to say.